Total Market Size
Example - Burger Chain
Burgers sold per outlet
Let us assume that a burger outlet operates from 8 AM to 10 PM. We can split this up into peak and non-peak hours for the outlet. We can make a safe assumption that the peak hours for the outlet would be when we are feeling hungry — 12 PM to 3 PM, and 7 PM to 10 PM. This gives us a total of 6 hours of peak working hours, and 8 hours of non-peak hours.
We can assume that the outlet has 3 burger stations and one order takes 3 minutes during peak hours, and 4 minutes during non-peak hours. This gives us an average of 1 order per minute for the outlet during peak hours, and . Each order will have an average of 2 burgers.
Dine-In
Peak Hours
Total Hours: 6 hours Orders (per min): 1 order Orders (per hour): 60 orders Orders (per day): 60 x 6 = 360 orders Burgers sold (per day): 360 x 2 = 720 burgers
Non-Peak Hours
Total Hours: 8 hours Orders (per min): 0.75 Orders (per hour): 45 Orders (per day): 45 x 8 = 360 orders Burgers sold (per day): 360 x 2 = 720 burgers
Total burgers sold dine-in: 720 + 720 = 1440 burgers
Home Delivery
Let us assume that an outlet gets a call every 5 minutes during peak hours, and every 10 minutes during non-peak hours.
Peak Hours
Total Hours: 6 hours Orders (per min): Orders (per hour): 0.2 x 60 = 12 orders per hour Orders (per day): 12 x 6 = 72 orders per day Burgers sold (per day): 72 x 2 = 144
Non-Peak Hours
Total Hours: 8 hours Orders (per min): Orders (per hour): 0.1 x 60 = 6 orders per hour Orders (per day): 6 x 8 = 48 orders per day Burgers sold (per day): 48 x 2 = 126
Total burgers sold via home delivery: 126 + 144 = 270
Total burgers sold per outlet = 1440 + 270 = 1710
Market Size for Burgers in India
Let us assume that the average price of a burger is ₹100 and that there are 300 outlets in the burger chain overall.