There are a number of methods you can employ to conduct user research for your product, such as surveys, user interviews, focus groups, A/B testing, heatmaps and many more.
As a product manager, you can conduct user research in the following ways
| Research Method | Purpose |
|---|---|
| Surveys | They consist of a series of questions which give you quantitative information from a large sample set |
| User Interviews | They are one-on-one discussions with users to gather qualitative information |
| Contextual inquiry | In these sessions, users are observed as they perform tasks in their own environment |
| User feedback | You can ask users to give their opinions on the product and whether they would recommend it to others |
| A/B testing | It’s a quantitative method that allows you to compare two versions of a product and figure out which one works better |
| Heatmaps | They allow you to evaluate which parts of the website or app users engage with the most. |
Now that you have learnt about the various user research methods that can be used, let’s move to the next segment where you will learn about the process of selecting the appropriate method of user research based on the requirement and situation.